We Scream For Brand Engagement!
I scream. You scream. We all scream for sweet festival fun!
Dig in with us at the Austin Ice Cream Fest for the 11th year. It’s the perfect opportunity for brands of all sizes to make a unique impression with this artistic, culturally vibrant and active city.
Activating your brand at the festival will keep you at the top of festival-goers’ minds, and help you be an effective marketer! We’ve seen some cool examples of brand activations that festival goers and just about everyone can get excited about. Here are a few of our favorites to get your creative juices flowing…
Ben & Jerry’s made a huge splash with their amazing activation announcing their new lineup of Cereal Splashback flavors in the middle of NYC’s Grand Central Station.
Chobani shows us through expanding experiential marketing efforts that getting people to try their products is proving to be a tried and true method for creating new customers among food and beverage brands.
F&B companies aren’t the only ones jumping on food-centered event activations. Companies like Toyota got creative with their brand activation experiences at the Austin Food & Wine Festival. During the evening events at Fair Market, attendees were encouraged to take photos in front of Toyota’s branded plate backdrop. Afterwards, they were able to partake in cheese samples served from the trunk of a Camry, sourced from a Waco dairy.
The Austin Ice Cream Fest will help your brand engage with thousands of Austin families through frosty treats, fun and games. Whether you have a cereal “bowl pit” for people to jump into, like Ben & Jerry’s, or have your own idea for how to make a splash at this year’s fest, our team will help bring your dreams to life!
Our highly creative production team works with brands who have campaigns ready-made or are looking to build a custom activation. Whether your budget is large or small and with goals in hand, our sponsorship and activation opportunities will help bring your brand’s purpose, values and messaging to life in cool, exciting ways at the Austin Ice Cream Festival!
Click here for additional Sponsorship Information.