May 9, 2018
12th Annual Austin Ice Cream Festival takes place this year on Saturday, June 23 with a brand new, exciting, two-part, ice cream-loving experience featuring a daytime event and After Dark party featuring Lee Fields & The Expressions and others! Tickets for both events go on sale May 16
The 12th Annual Austin Ice Cream Festival today announces its full entertainment lineup including headliners Lee Fields & the Expressions, Tameca Jones and DJ Mel in the evening, plus The Wild Now and Mélat taking the stage during the day. The event is also announcing the growing list of up to 20 frozen treat samplers and the return of title sponsor H-E-B to the June 23 event at the scenic Fiesta Gardens along Lady Bird Lake.
This year, the Austin Ice Cream Festival will feature two uniquely Austin events - a daytime family-focused festival with mounds of ice cream and frozen treats from local favorites and national brands, contests, fun activities, live entertainment, local food trucks and more. As the sun sets, Fiesta Gardens will transform to After Dark at Austin's Ice Cream Festival, a trendy after-party with headlining live music, frozen treat vendors, boozy frozen drinks and Austin's favorite food trucks. Tickets go on sale May 16 and can be purchased at www.austinicecreamfestival.com.
"What better way to celebrate summer than by enjoying some of the best ice cream in Texas," said Leslie Sweet, H-E-B Director of Public Affairs. "H-E-B is proud to join thousands of ice cream lovers as they come together at one of Austin's most popular festivals to sample more than 1.5 tons of frozen treats."
The Austin Ice Cream Festival is also thrilled to announce this year's frozen treat samplers including: Amy's Ice Creams, Bahama Freeze, Casey's New Orleans Snowballs, GoodPop, Ice Scrapers, Moojo, Odd Pop, Shaved Ice Island, Snow Monster, Swoon by H-E-B, Thai Fresh and more to be announced.
For a schedule of events, see below:
Family-friendly Daytime Event, 10 a.m. - 3 p.m.
The daytime event will feature free frozen treat sampling, ice cream eating contests and fun summer activities for all ages - including rock wall climbing, inflatables, dunk tank, yard games, water gun fights, live music entertainment and more! General Admission during the day runs 10 a.m. - 3 p.m. General Admission passes for the daytime event are $15 and include passbooks providing samples from up to 20 of Austin's favorite local and national frozen treat brands. Early entry ZIP tickets are $25 and provide all GA benefits PLUS one hour early event admission at 9 a.m., access to the air-conditioned ZIP Fast Freeze Lounge with dedicated seating and comfort stations. Additional frozen treats and savory options will be available for purchase. Children 6 and under receive free admission.
After Dark - Party in the Park, 6 - 10 p.m.
Starting at 6 p.m. at Fiesta Gardens, After Dark at Austin's Ice Cream Festivalwill feature headlining musicians, more frozen treats, boozy frozen cocktails, contests, activities and Austin's famous food trucks. After Dark General Admission passes are $35 and include access to a headlining music lineup at the pavilion, samples from up to 20 frozen treat vendors, access to unique boozy frozen treat concoctions you won't find anywhere else and food trucks. After Dark ZIP passes are $50 and include all GA benefits plus 30-minute-early event entry at 5:30 p.m., access to the air-conditioned ZIP Fast Freeze Lounge with dedicated seating, a private bar and comfort stations.
Contests and the "Best of ATX" Frozen Treats
The Austin Ice Cream Festival will crown the 2018 "Best Frozen Treat of Austin" among frozen treat companies participating in the event. Participating companies will submit a flavor into the contest to be judged by a panel of celebrity judges at the Austin Ice Cream Festival. Festival goers will put their taste buds to the test as they sample from each of the festival frozen treat vendors, then vote on their "Fan Favorite." Winners of the "Fan Favorite" and "Celebrity Judged Category" will be named the "Best of ATX Frozen Treat" and receive a commemorative Austin Ice Cream Festival spoon trophy and eternal bragging rights.
Attendees will go head to head fighting off brain freeze with a series of ice cream eating contests. There will be multiple divisions - the Half Gallon Challenge, Full Pint, Half-Pint for the kids and more. Information on these contests can be found in the coming weeks online at www.austinicecreamfestival.com.
ABOUT THE AUSTIN ICE CREAM FESTIVAL:
In 2007, our love of ice cream led us to create the very first Austin Ice Cream Festival. Summer is the perfect time to enjoy cold ice cream and a celebration for the Austin community - and so the Austin Ice Cream Festival was born. Every year the Austin Ice Cream Festival draws thousands of Austin families and friends to Fiesta Gardens to eat delicious food, play games, participate in contests, listen to live music, interact with performers and did we mention? ... EAT TONS of ICE CREAM!!
Accolades and Fun Facts:
For more information on the 2018 festival, please see: www.austinicecreamfestival.com.
*For media RSVPs or advance press inquiries about the Austin Ice Cream Festival, please contact the team at Juice Consulting:
Heather Wagner, 713 208 3891, heather@juiceconsulting
Reed Madison Snelling, 210 213 8934, email@example.com